The UEFA Champions League Trophy Tour presented by UniCredit. Three years. One goal: to bring the trophy as close as possible to those who watch the competition day in, day out on TV. Usually, only winners of the UEFA Champions League get that close to the trophy.

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The UEFA Champions League Trophy Tour has come to an end at its last tour stop in Belgrade. From October 14 until October 16, Serbian football fans and tourists finally had their chance to welcome the tour and its prestigious trophy for the last time in 2011.

The many fans and guests were officially welcomed in the opening ceremony with the traditional ribbon-cutting of the ambassadors Luís Figo, Ruud Gullit and Stevan Stojanovic, inviting the guests to enter the free-of-charge exhibition. A mini football tournament with “Dika” Stojanovic, local hero and UniCredit Bank Ambassador for the Trophy Tour in Serbia, was surely one of the highlights for the stars’ many fans. The public signature session that followed brought the happy football enthusiasts even closer to their idols.

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The trophy left Ukraine a few days ago and already the set-up of the Trophy Tour Village in the Tour’s final city stop is busily running to the fullest. Belgrade is proud to welcome the UEFA Champions League Trophy Tour 2011 from Friday, October 14 till Sunday, October 16. This time the Trophy Tour Village will be built up in Kalemegdan Park next to the impressive Belgrade Fortress.

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One trophy. Thirty-three days on the road. Twenty-two stops in five countries. Thousands of excited fans. A hugely sucessful road-show event series has come to an end. The UEFA Champions League Trophy Tour presented by UniCredit had Munich, Prague, Warsaw, Bratislava and Vienna under its spell over the past weeks.
It was every fan’s once-in-a-lifetime chance to get really close to the icon of European club football, and to get an idea of what it must feel like to lift the trophy. With the closing event in Vienna on 17 October, the shiny object of desire has left the public stage again. Europe’s football lovers will now have to wait until 28 May for its re-appearance – at the UEFA Champions League Final in London’s legendary Wembley stadium! It remains to be seen which two teams will make it into that decisive match and which one will take home the trophy to their fans in their city.  So, it’s all up to Europe’s top clubs now to decide which city gets to celebrate the trophy in May.
For a glance at how fans in the five Trophy Tour host countries welcomed it, visit our photo/video gallery, and our YouTube channel. We will be uploading more tour material in the upcoming days.
Thanks to all of you who came to see the trophy. We hope you had a fantastic time!

Did you follow the press conference live stream on our facebook fan page? Luís Figo was there, alongside Michael Konsel and Karl-Heinz Riedle. No wonder, the Trophy Tour Village is seing long lines of people queuing to get in. Whether it is to see the UEFA Champions League memorabilia on display, to get up on stage for a personal photo with the trophy, or to meet and greet one of the celebrities at a signature session.
The Austrian blogger team is bustling around the event location, catching the vibes and capturing the special moments for you. Their first videos are already on YouTube – like this one.
Beautiful Vienna is the final stop of this European UEFA Champions League Trohy Tour leg presented by UniCredit. So make sure you make it over there before it all ends on Sunday!

Thursday, 14 October, 10:30 a.m.! Make sure you log on to Facebook and tune in to our fan page (facebook.com/UniCreditChampions) for a UEFA Champions League Trophy Tour live stream from the press conference in Vienna, presented by UniCredit. Starring Luís Figo, Michael Konsel and Karl-Heinz Riedle – three former trophy winners. Since the press conference is non-public, this is your exclusive chance to be there, virtually. Don’t miss it!