The UEFA Champions League Trophy Tour presented by UniCredit. Three years. One goal: to bring the trophy as close as possible to those who watch the competition day in, day out on TV. Usually, only winners of the UEFA Champions League get that close to the trophy.

Countless stories can be told: In three years, a total of 13 different countries were visited. More than 320.000 visitors made their way to the Trophy Tour Village. Officially, 84.000 photos were taken of fans with the trophy. But who knows how many additional photos can be found on various other private cameras or mobile phones? Wedding couples came to get their special photo taken and some football-crazy supporters even drove over 500 km through Bulgaria just for this unique picture. In three years, Austria, Bulgaria, Romania, Czech Republic, Poland, Germany, Italy, Slovakia, Croatia, Hungary, Russia, Ukraine and Serbia hosted the Trophy Tour. Marvellous spots were visited: the kick off in 2009 in front of the “Duomo” in Milan or the set up of the village on the Red Square in Moscow in 2011, where an enormous queue was waiting for its entrance throughout the 3-day-event. In St. Petersburg, the fans were even willing to pay up to 300 Euro for one VIP ticket, which actually was available for free on this website.

Moving the trophy that moves millions: Driven by the pure power of a 19-metre show truck the trophy was presented on its back in a bulletproof glass safe making it always visible yet always secure. Putting behind a total of 8.000 km on its way through Europe, the tour created emotions and goose-bump-feelings when the show truck arrived at main city squares in the middle of the night or when the UEFA hymn started playing while 5,000 fans waited for the trophy and super stars like Luís Figo, Official UniCredit Ambassador for the UEFA Champions League, to enter the stage. Within the Trophy Tour Village, the free-of-charge exhibition opened its doors to the public, presenting the trophy as the core element as well as memorabilia of the all time heroes of the competition. In addition, the history of European clubs, photos, videos and multimedia effects brought to life historic moments of various tournaments. But the undisputable highlight was the opportunity to take a personal photo with the trophy itself.

The Trophy Tour has established itself as the biggest project for UniCredit within the UEFA Champions League sponsorship with visitor figures surpassing any previous benchmark, realizing a huge logistical effort of building a unique exhibition on the main squares of European capital cities. It’s official: the tour is something special.

Some impressions of these special moments can be found in our galleries on this website, on the UniCreditChampions Page on Facebook and in our UniCreditChampions YouTube Channel. Hope to see you on site when the UEFA Champions League Trophy Tour presented by UniCredit continues in 2012!