Two strong teams dedicated to top performance
UniCredit is proud sponsor of the UEFA Champions League. One of the leading European financial institutions meets the most popular and prestigious European football organisation. They do not meet to compete, but to achieve common goals together.
The two parties have joined forces to enhance their visibility as brands across Europe, and especially in Central and East European countries.
„UniCredit is a major European banking group, and certainly the biggest one in Central and Eastern Europe. The UEFA Champions League sponsorship gives us a fantastic platform to increase our brand awareness all across the board.“
(Paolo Fiorentino, Deputy CEO UniCredit Group)
"UniCredit is a leading bank in Europe and their presence and strength in Europe, particularly in Eastern Europe, will help further establish the UEFA Champions League brand in these markets"
(David Taylor, CEO, UEFA Event S.A.)
The sponsorship goes beyond the business event. The sponsorship goes beyond the business events. Acting as a leading European bank with strong local roots in 22 countries, UniCredit is conducting a series of initiatives benefiting local communities.
A highlight on the list of local activities is the UEFA Champions League Trophy Tour presented by UniCredit, which takes the competition’s coveted trophy to several different European cities, accompanied by UniCredit brand ambassador and football star Luís Figo.
